What is this display of ads, you wonder? It's advertising, nothing more and nothing less. And what is advertising for us, you wonder? Nothing more and nothing less than strategic planning at its finnest, so the result will satisify the client. It is creative thinking, so the result will satisfy the agency. And it is hard work, so the end result will satisfy the client, the agency and the target. So here you see both the client and the agency smiling. You don't believe it? Let's meet.